I create stories
In the most broad sense of the word.
One of my defining principles is my passion for diversity, inclusivity and equity. Through my work, my mission is to work towards a more equal, diverse and inclusive society. I'm a freelance communications professional telling stories of brands, projects and women around the globe. I create content, I coordinate projects and I build communities. In case you are convinced to work with me already...
Female Founders Force
One of my most significant projects is the #FemaleFoundersForce program, an initiative I've organized and coordinated for The Next Women in 2019. With this 7th global edition of the pitch program, we’re supporting women entrepreneurship worldwide in collaboration with a variety of Embassies of the Kingdom of the Netherlands, EY, Hearst Netherlands, KLM and StartupAmsterdam. The program has elevated women-led startups in Argentina (Buenos Aires), Portugal (Lisbon), Israel (Tel Aviv) and the Netherlands (Amsterdam) to success.
Amsterdam Center for Entrepreneurship
ACE (Amsterdam Center for Entrepreneurship) is the university incubator in Amsterdam and is powered by the Amsterdam knowledge institutes: University of Amsterdam (UvA), Vrije Universiteit Amsterdam (VU), University of Applied Sciences (HvA) and Amsterdam UMC. At ACE, the mission is to bridge the gap between academic knowledge and entrepreneurship. In my role of Marketing & Communications Manager my mission is to create and maintain a diverse and inclusive pipeline of startups for our bi-annual incubation program.
With The Next Women pitch program, women invest in women; offering a podium to women-led startups. In my role of projectmanager I was responsible for the organization of the annual pitch program in Paris, London and Amsterdam (2018) - Buenos Aires, Lisbon, Tel Aviv and Amsterdam (2019) in collaboration with a variation of Dutch Embassies.
Marie Claire NL
Crowning my work for She Matters, my first print article featuring (founder and CEO of the foundation) Christina Moreno's career path and lifestyle, appeared in Marie Claire's August issue. The article was written, reviewed and edited by me. A great way to combine my love for writing with the PR for the foundation. Publication: July 2019.
The Next Women
The Next Women is the community for women entrepreneurs, professionals and investors. A network on the one hand, a crowd fund of female angel investors on the other. In my role as communications manager I was responsible for all communications: podcast series, e-mailmarketing, social content, webinars and innovative projects to spread the mission worldwide.
She Matters
She Matters is a social enterprise recruitment agency with a mission to empower refugee women to build their social and economic capital, boost their self-confidence and become leaders in their homes, businesses and communities. As freelance communications specialist I was responsible for the coordination of all communications to strengthen the brand and mission.
Harper's Bazaar NL
For the worldwide Female Founders Force program I was interviewed for the January issue of Harper's Bazaar NL, as Hearst Publishers was one of the main partners of the initiative. A magazine for women with a well-dressed mind, inevitably linked to the mission and vision of the female-focused program. Publication: December 2019.
Hustle & Heart
Consultancy
Hustle & Heart Consultancy is a mindset, business and branding consultancy for starters, start-ups and scale-ups, with a focus on female entrepreneurs. In order to shine light on the "good things come to those who hustle" masterclass, I managed all social media channels with the goal to sell out the event.
Female Founders Force
With The Next Women pitch program, women invest in women; offering a podium to women-led startups. In my role of projectmanager I was responsible for the organization of the annual pitch program in Paris, London and Amsterdam (2018) - Buenos Aires, Lisbon, Tel Aviv and Amsterdam (2019) in collaboration with a the Ministry of Foreign Affairs.
Hotelshousing
Hotelshousing is a B2B platform that unburdens companies in finding long term accommodation in Amsterdam for their personnel. Our platform allows you to book an extended stay between 10 days and 6 months in the best Amsterdam-based hotels, in 3 easy steps. I recently joined the team as CMO to build a strong community and take the brand to a new level.
Nationale
Opera & Ballet
National Opera & Ballet creates, produces and presents both traditional and innovative opera and ballet productions of the highest quality. For the program booklet during Black Achievement Month 2020, I was asked to conduct interviews with black creators to emphasize the importance of BAM in the Netherlands.
Techleap
Techleap is dedicated to connecting and empowering tech founders and CxOs in the Netherlands. The initiative runs programmes, hosts events, creates and shares resources, works with VCs and LPs, lobbies the government, and makes meaningful connections to help startups grow. I was asked to make sure the webpage of their BOLD program represents their diverse community.
FEM-start
FEM-start is an initiative by Marian Spier, founder of TEDxAmsterdamWomen. The accelerator for women entrepreneurs was launched when COVID-19 stroke us all and launched a new initiative to supports and connects women entrepreneurs: FEMpreneurhulp. My role was to provide content for the website.
ACE AI Lab
At ACE AI Lab we empower entrepreneurial students to launch their AI based startups. The lab is an initiative powered by Amsterdam Center for Entrepreneurship (ACE) with the goal to create opportunities for success by connecting companies, students and startups around various AI innovation challenges. I'm leading the lab's marketing projects.
#ShareTheMicNowNL
Why drop the mic if you can share it? On June 17, the Dutch version of the US inspired #ShareTheMicNow initiative kicked off. Nearly 50 game-changing women took part in the initiative by entering into dialogue about racism by means of Instagram live sessions. I was responsible for the PR and social media around the initiative.
Girls Who Magazine
In the role of content editor I wrote online articles for the online magazine Girls Who on a regular basis. The magazine is focused on the young & vibrant woman in the city. My role within the team is the further deepening of the platform, in particular when it comes to empowerment and entrepreneurship. My most recent project is the interview I did with Otegha Uwagba, author of Sunday Times Bestseller Little Black Book.
Creative Women Collective
Creative Women Collective is a community that connects creatives: online with themselves, offline with each other. After graduating at the University of Amsterdam, I dreamt of publishing my master's thesis on Female blackness through the sounds of music. CWC made that dream come true: I transformed my thesis into a weekly research project that appeared on their website. And so my story - and that of telling others - began.
MMousse
MMousse is a creative branding agency with two locations in Amsterdam. Their Canal House, Church and Future House are known for their soothing and relaxing atmosphere and are therefore described as "city oases". I'm hosting MMousse events on a freelance basis for clients such as LINDA.Meiden, Marie Claire NL, Booking.com, Facebook and Gemeente Amsterdam.
Are you a brand, organization or entrepreneur that can use a little help with creative...
Communications
In my work, I've been the lead of several communications projects. Translating the mission and vision of an organization, foundation or entrepreneur to a specific target audience is where my heart (and experience) is.
Communities
Through my (freelance) roles I've learnt that building, coordinating and managing your community, is at the heart of a brand. Need support with the management of your community or the attraction of new fans? I'm your person.
Campaigns
Creating innovative and creative campaigns to bring your mission to the people, is what I love to work on. With a focus on themes as diversity, inclusivity and equality, l'd be happy to support you and create magic together.
Content
We're living in a digital age and creative content has never been this essential. From social media content to on- and offline articles. I'll create a coherent and refreshing brand with and for you through all content.
